The Rush to Mobile



Smartphones and tablets are now the first screen for many consumers, and Gartner forecasts that by the end of 2013 mobile phones will overtake PCs as the most common web access device worldwide.1

This rapid growth in the uptake of mobile services provides huge opportunities for new entrants and forces established players to review their strategies and business models. It also makes it difficult, especially for new entrants, to balance the pressures of product development with the need to grow rapidly to meet massively expanding demand.


For consumers and businesses, increased reliance on mobile computing and continually improving hardware is driving expectations of high service quality, irrespective of the device or network being used.

In our latest whitepaper, IT Challenges in the Mobile Community, we focus on the challenges facing mobile-centric organisations, giving full measure to the importance of strategically locating IT infrastructures. In our research we found that members of the mobile ecosystem may be missing a significant opportunity to optimise connectivity, reduce costs and improve flexibility by coming together in carrier-neutral data centres.

The full whitepaper is available to download here.