Local players are key competitors in European markets
By: Jelle Frank van der Zwet
With so many players in the cloud market, its rapid growth creates fierce competition. So who do European hosting providers see as their key competitors?
In our recent survey of 400+ European cloud and hosting providers we found that:
When asked to identify their key competitors, an overwhelming 87% of cloud and hosting providers pointed at local competitors
Fewer respondents in the UK identified local competitors as their main competition than in Europe as a whole
Further, competition from Pan-European and U.S. providers was felt significantly more in the UK than in Europe as a whole
The European trend could be explained by the fact that Pan- European and U.S. providers are perceived by cloud and hosting providers as offering different products which target different requirements. Local providers offer more customised solutions which address the immediate need of their enterprise customers. This explains the overwhelming majority of respondents identifying local competitors as their main competition.