Keeping up with the Rise of Mobile Data



Does your company have the IT infrastructure in place to keep up with the growing demand of mobile data?

More applications than ever before are being optimised for mobile use. According to Gartner, in 2013, the number of smartphones sold worldwide surpassed the number of regular mobile phones for the first time. Tools for everything from nutritional coaching to warehouse inventory management can now be accessed by a mobile device and have even been dubbed “management assistants.”

Among those factors which have helped contribute to the development of mobile use in the enterprise and private spheres include expansion in the use of online video, aggressive advertise spending form the digital media sector, and the arrival of 4G.

In order to manage this rapid growth of mobile data traffic (which will multiply 11-fold by 2018), it is essential that users are able to access the information they require at any time and via any mobile device. Computing platforms need to be capable of supporting the vast amounts of data being generated in real-time. As the rise of mobile data continues, the role of the data centre will play more of a prominent role in keeping mobile applications running smoothly.

Specifically, data centres need to be able to keep up with providing sufficient electrical power on demand, which includes anticipating peak activity requirements – not an easy task if you factor in the potential for viral pick-up. Earlier this month, Ustwo’s Monument Valley topped the paid app charts within a week of release. Some of the other challenges facing data centre providers include planning for increased technical capacity and higher power densities and giving MNOs easy access to partners capable of optimising platforms for these high traffic volumes.

From the security of data in transit to interoperability, payment and content aggregation, all processes involved in mobile technologies have a point of convergence in the data centre. Carrier-neutral data centres have the potential to help mobile-centric organisations address their key infrastructure needs. Not only do they provide the widest mix of connectivity, they offer the ability to scale and provide SLA backed power and uptime assurances so companies can focus on product development rather than worrying about capacity limits or lack of connectivity options.