The World Cup – testing the limits of IT Infrastructure
The 2014 World Cup is in full swing, and countless football fans are glued to their TVs, computers, and tablets so as not to miss a minute of their favourite matches. Besides demonstrating the universal love of worldwide competition, the World Cup also tests the performance of today’s IT infrastructure.
Some matches of the 2014 World Cup are breaking the internet traffic records, set just 4 months ago at the Sochi Winter Olympics, by as much as 35%. According to one of the world’s leading Content Distribution Networks (CDN), Akamai, at its peak, the traffic volume for the US vs. Germany match was 6.84 Tbps. In order to process all this data without sacrificing the performance of the real-time feeds, companies like Akamai must make sure their IT infrastructure is in a place to handle all the extra capacity.
From the broadcasters who capture the live game, to the networks and CDNs who aggregate and distribute traffic to end users, each component of this traffic flow must work seamlessly to deliver the correct feed. At the end of each point in the traffic flow, this data must pass through a data centre in order to be correctly routed to the next stop. Besides the challenge to handle the space, power, and cooling requirements in moments of peak activity, business across the content and distribution spectrum must find the most efficient way to manage and distribute this data; and they look to the data centre provider. Multi –tenant data centres are able to bring together all elements from the content supply chain into one physical location for data to flow freely and scale up or down all under one roof. What’s not to love?