Speed To Market For NASDAQ OMX

Case study

Well before their merger with NASDAQ in 2008, OMX Group (then OM Technology) found a responsive, well-connected data centre partner for their launch in the City of London – Interxion. Since then, the relationship has gone from strength to strength.

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The Challenge

OM Technology needed to expand their London data and trading operations as fast as possible. At this stage in their development, they were offering their highly popular transaction technology to over 20 international exchanges and clearing houses and operating exchanges in three countries.

They needed equipment housing space that could grow with them, redundant low-latency connectivity to their partners and customers, and a flexible but stable business partner whose ambition and technological understanding matched their own.

Interxion’s relationships with the telcos meant that the buildings were already occupied by all the major carriers, so we were able to take advantage of a good chunk of that capacity immediately. This is a distinct advantage for Interxion over its competitors.

Solution

Interxion was able to step in with the solutions to help reduce their time to market and gain a competitive edge. As OM Technology’s Phil Walker said, “This is where our relationship with Interxion was crucial. They were able to get us up and running in a way that other companies were not.” In addition, OM Technology was impressed with the ready-made community of telecommunications companies that Interxion offered.

As a carrier-neutral operator, Interxion does not face the same limitations that other service providers face. “Interxion’s relationships with the telcos meant that the buildings were already occupied by all the major carriers, so we were able to take advantage of a good chunk of that capacity immediately. This is a distinct advantage for Interxion over its competitors.

If a customer is looking for an alternative telecoms company, invariably, Interxion is able to provide the right connections.” Interxion’s services were essential to OM Technology’s ability to serve its customers at a critical stage in the company’s meteoric rise. As Phil Walker said, “I would certainly recommend Interxion to any company that has the need for speed and the need to align itself with a service provider that will respond quickly and efficiently to changing needs and market demands.”

About NASDAQ

The NASDAQ OMX Group, Inc. is the world’s largest exchange company. It delivers trading, exchange technology and public company services across six continents, with over 3,800 listed companies. NASDAQ OMX offers multiple capital-raising solutions to companies around the globe. NASDAQ OMX technology supports the operations of over 70 exchanges, clearing organisations and central securities depositories in more than 50 countries. www.nasdaqomx.com