Sweden is an excellent location for digital business. The country offers an excellent infrastructure and stable economy, and is well connected to mainland Europe, North America and Russia.
For the second time in a row Sweden was ranked number 1 in the World Economic Forum and INSEAD’s “Global Information Technology Report” which looks at the use of ICT as a tool for economic growth in 138 countries. The report compares technological infrastructure, political initiatives, consumer attitudes and several other factors.
There are a number of factors driving this leading position; a good education system in the ICT field, the government’s promotion of broadband infrastructure in the 1990s, and tax deductions for home computers in the 1990s. In addition to all this, Sweden has one of the best digitally-connected populations in the world with 100% mobile phone subscriptions with data (world rank: 1), Internet users at 90% of the population, households with personal computers at 87% of the population, and broadband subscribers at 32% of the population.
Sweden also has an impressive track record as a leading supplier of innovative solutions and products in a wide range of industry sectors on a global scale. The Swedish culture is open-minded and readily embraces new ideas and technologies. The country is often seen as a front-runner in adopting new technologies and setting new consumer trends.
Sweden is a prime location for centralised operations in Northern Europe, and the preferred choice for regional headquarters and multi-country distribution centres, contact centres and shared service centres. Skilled professionals, smooth business procedures and receptivity to international partnerships make it an easy country to operate in. Information is readily available, open and transparent.