20% of Those who will Tune in to Sport this Summer will do so Online


Online viewing set to drive major increase in web traffic and put London’s data centres in the spotlight this summer

LONDON – 17 July 2012 INTERXION HOLDING NV (NYSE: INXN) has today released the findings of a survey of over 2,000 UK citizens aged 18 and over, conducted by YouGov, looking at how consumers intend to use technology to keep up to date with sport  and their preferences towards media consumption. 

Consumers will have more choice than ever before in how they follow sporting action this summer and updates over the coming months. While traditional TV at home (65%) and public screens (10%) are the most popular medium for watching or listening to sport , 9% will be following the action on personal devices such as a home PC, 7% will be watching on a laptop, and 3% on a tablet.

Increasingly tech-savvy consumers are set to place significant demands on London’s IT infrastructure this summer. The biggest priorities for those streaming online content are maintaining consistent connectivity (21%), quality of sound/picture (19%) and speed of connection (15%). London’s data centres will play a key role in ensuring consumer appetite for media coverage this summer will be satisfied.

Many digital media organisations are benefiting from the digital communities housed in colocation data centres in the capital. By choosing to be part of one of these communities with immediate access to satellite, Internet exchanges and key Content Delivery Networks, digital media organisations can ensure that their content flows smoothly over the network to the end user. 

Nationally, one of the biggest contributors to the Internet surge is expected to be the BBC, which plans to provide live coverage from multiple sporting events The broadcaster predicts that the footage, streamed to computers across Britain, will help generate in excess of a terabit (1 trillion bits) per second of traffic at peak times - the equivalent of 1,500 people downloading a feature-length DVD-quality movie every minute.

Greg McCulloch, UK Managing Director at Interxion, added, “It’s clear that significantly more content from sport this summer  will be consumed online than ever before, with online becoming a genuine alternative to sitting in front of the television. The key to delivering a great sports experience to a  digital audience will be low-latency delivery of the real-time content.
About Interxion
Interxion (NYSE: INXN) is a leading provider of carrier-neutral colocation data centre services in Europe, serving a wide range of customers through 31 data centres in 11 European countries. Interxion’s uniformly designed, energy-efficient data centres offer customers extensive security and uptime for their mission-critical applications. With connectivity provided by over 400 carriers and ISPs and 18 European Internet exchanges across its footprint, Interxion has created content and connectivity hubs that foster growing customer communities of interest. For more information, please visit www.interxion.com .

All figures, unless otherwise stated, are from YouGov Plc.  Total sample size was 2151 adults. Fieldwork was undertaken between 19 - 21 March 2012. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

Press Enquiries:
Richard Warner, UK Marketing Manager
Tel: +44 207 375 7000
email: richardw@interxion.com