Yet 40% admit to sharing their PIN number and 17% would sell their bank details, passport details or internet passwords
LONDON, UK – 24th September 2013 – Despite the turbulent times banks have faced over the past few years, it seems that consumers have not been put off from sharing their personal information with the big four and more. 68% of British consumers trust banks to keep their data safe; far more than other industry sectors like retailers and charities, according to new research from Interxion, a leading European provider of carrier-neutral colocation data centre services.
Most trusted sector to handle personal information:
1. Financial Services – 68%
2. Retail – 15%
3. Charity – 9%
This is despite the fact that when asked which sector they thought was the most trustworthy, only one in ten respondents to the survey said financial services, which came third after healthcare (26%) and charity (14%).
Changing value of data?
With research identifying that better customer intelligence from big data could deliver £73.8 billion to the UK economy by 2017, organisations need to get their heads around changing and sometimes contradictory consumer attitudes to their personal data. A third (31%) of consumers stated that they would be extremely concerned if their bank details were stolen, yet almost four in ten of us have shared our PIN number with a colleague, friend or family member.
The survey also found that 17% of the UK would sell their bank details, passport details or internet passwords for just £5,000, although this varied between age groups. The 55+ demographic are the most cautious with their data, with 96% of the age group refusing to sell their passport details for £5,000, whereas 11% of 18-24 year olds would be happy to sell off their passport details for the same sum of money.
The internet effect
The advent of the internet has had a big impact on how people share their personal information, with one in three people sharing less, compared to only 20% who share more. Four in ten people also admit that social media makes them more cautious about sharing personal information online.
“In a world where data is becoming ever more valuable with real time data mining, organisations need to take note of changing consumer attitudes to sharing their personal information,” commented Doug Loewe, UK Managing Director, Interxion. “If businesses are to reap the rewards of big data then it’s crucial to maintain consumer trust, particularly as data security is an issue that continues to hit the headlines. While it’s great to see banks coming out on top when it comes to consumer trust around their personal data, financial services organisations need to proactively communicate the stringent measures they have in place to keep customer data safe, or risk losing out.”
Notes to editors
Commissioned by Interxion, OnePoll surveyed 2000 UK adults in May 2013.
Interxion (NYSE: INXN) is a leading provider of carrier-neutral colocation data centre services in Europe, serving a wide range of customers through 34 data centres in 11 European countries. Interxion’s uniformly designed, energy-efficient data centres offer customers extensive security and uptime for their mission-critical applications. With connectivity provided by over 450 carriers and ISPs and 18 European Internet exchanges across its footprint, Interxion has created content and connectivity hubs that foster growing customer communities of interest. For more information, please visit www.interxion.com
Richard Dorgan, Director, Marketing Communications
Tel: +44 (0) 20 7375 7000