The 3 top strategies for capitalising on the cloud opportunity
By: Jelle Frank van der Zwet
In our recent survey we asked 400+ cloud and hosting providers about the strategies they’re using to differentiate from the competition and grab their share of the cloud opportunity.
The most popular strategy in the Netherlands is offering cloud infrastructure with 50% of respondents executing this strategy
This is most often joined by internationalisation and focussing on service excellence
Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies
Conversations with cloud and hosting providers across Europe reveal that, to maintain margins, many successful hosters have adopted a combination of strategies. These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements.