The 3 top strategies for capitalising on the cloud opportunity

By: Jelle Frank van der Zwet

In our recent survey we asked 400+ cloud and hosting providers about the strategies they’re using to differentiate from the competition and grab their share of the cloud opportunity.

  • The most popular strategy in the UK is a focus on service excellence with 88% of respondents executing this strategy


  • This is most often joined by offering cloud infrastructure, at 83%, and setting up a reseller channel, at 75%


  • Looking underneath these figures, we found that a large majority (61%) execute 3 or more strategies

Conversations with cloud and hosting providers across Europe reveal that, to maintain margins, many successful hosters have adopted a combination of strategies. These strategies tend to be emergent, ad-hoc, and mostly driven by customer requirements.

For more insight into best practices by European cloud and hosting providers, download our whitepaper ‘The Evolution of the European Cloud Market’.