The Challenge
- To scale across Europe easily, reliably and rapidly while avoiding additional capital expenditures
- To find a data centre partner with proximity, redundancy and low-latency in Eastern Europe
- To deliver high standards of service, consistent with the company’s established U.S. reputation
Solution
Interxion’s Frankfurt data centre provided a perfectly placed hub for low-latency connectivity, scalable power and space and proximity to Eastern Europe
Benefits
Performance
The robust, high-performance, low-latency platform with access to more than 190 directed connected service providers and DE-CIX.
Scalability
A faster, more economical route to expansion enabled shorter time-to-revenue on new business engagements, which exceeded expectations during the first three months of operation.
Connectivity
Access to Frankfurt’s vibrant financial, content and cloud communities, providing trading opportunities many complementary companies with potentially mutual business interests.
Strong connectivity underpins SoftLayer’s business model. The company sells hosting to resellers and integrators, who in turn expect robust connectivity to deliver mission-critical applications and services to their own customers. To provide that level of service, SoftLayer works with data centre partners with existing hubs in target markets, minimizing capital expenditure and speeding time-to-market.
This model worked to great success in the United States and then in SoftLayer’s initial expansion to Western Europe, where London and Amsterdam data centres powered its business.
When the time came to move further into Eastern Europe, SoftLayer faced a latency “void,” lacking a partner that could support its business model. Technical delays or protracted set-up times could hamper its sales effort. So, the search began for a partner that could provide support in multiple areas, from strong connectivity to market expertise.
