Why the automobile of the future needs connectivity hubs

Christian Zipp, VP Sales
   Christian Zipp, VP Sales


Data centres have always been important to the automotive industry. With connected mobility and the associated technologies, the right digital infrastructure is strategically even more important for automotive providers. Many companies therefore rely on external colocation data centres.


19 August 2021

Data centres and the automotive industry belong together: in order to ensure the secure operation of their servers and to handle two of their most valuable assets - data and intellectual property - responsibly, many providers in the automotive industry have many years of valuable experience in the field of digital infrastructure.

Quite a few invested heavily in the development of their own data centres during this time. You know exactly how important data centres are for smooth operations. You also know what the prerequisites for a positive customer experience across the entire spectrum from the first steps of the customer journey to support in the event of breakdowns: Connectivity.


Recognize the limits of your own resources

The next-generation mobility concepts also show automotive providers the limits of their own resources:

  • New technologies such as 5G bring with them large amounts of data, for the processing of which, in turn, the digital infrastructure has to be adapted.
  • Data analysis is an increasingly time and latency-critical topic that does not get along well with the storage of large amounts of data in less flexible silos.
  • Edge computing is part of the solution that increases the demands on the central data hubs in terms of performance and reliability.

The more important data and its fast and secure processing become for the connected mobility business model, the less an isolated, dedicated data center is able to cope with these new and increasingly complex tasks.

The alternative are external and neutral colocation data centres. When it comes to connectivity, there is no better choice. Dublin is well positioned as the bridge between the US and Europe. Dublin is one of the most important hubs for the digital infrastructure worldwide. Companies in whose business model connectivity plays a role will find a selection of direct, broadband and low-latency connection options that other locations can hardly keep up with.


Consistently thinking through connectivity to the end

More than 45 connectivity providers are represented in 8 Interxion data centres in Dublin alone. The selection of clouds, including the associated service providers, also offers companies that use Interxion colocation services a wide range of options. This is important when it comes to hybrid cloud models with private connections, which are relevant for many connected car applications relating to security, service, entertainment and financial services.

What has been observed for a long time in the financial sector, for example, also increasingly applies to the automotive world: the more companies in an industry operate their servers in external colocation data centres, the easier it is for them to establish physical data connections with one another. If this results in new services for common end customers, thanks to their PoPs (Point of Presence) in the same colocation data centre, these can often be delivered in a significantly higher quality than would be possible with two geographically separate, separate data centres.

In a world in which end customers can only have a very low tolerance for latency or even failures, this is an advantage that can quickly decide between success or failure - especially when service is such a (security) sensitive topic as connected Car concerns.