The evolution of the European cloud market

If you’re a European provider of web, managed or dedicated hosting services, you know that the hype around cloud computing often comes with a US perspective, and that Europe’s market landscape is very different from that in the US. There are still many unanswered questions about how to successfully capitalise on the cloud opportunity in Europe.

Interxion has been a leading provider of data centre services to Europe’s hosting market since our founding over 15 years ago. In working with a broad cross-section of hosting providers and talking to them about their experiences and business plans, we’ve learned a lot about what drives success in the market, how European service providers compete, and the nature of their differentiators. As cloud computing has taken off, we’ve worked closely with them to understand the implications and help them respond.

This whitepaper shares our thoughts on this complex issue, based on best practices shared with us by hosting providers across Europe. The issues addressed include:

  • Hosting versus cloud
  • The European landscape
  • Amazon: friend or foe?
  • Six emergent strategies: addressing the cloud opportunity
  • Seven key success factors

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