The Halo Effect – Expanding London’s community of connected companies.

As the old adage goes, ‘birds of a feather flock together’.  Would you believe this rings true even in the world of seemingly ubiquitous internet availability? Like-minded companies with similar goals and ambitions gravitate towards one another for mutual benefit and shared learnings. Just look at the concentration of US and international businesses in Silicon Valley, California and Ashburn, Virginia for cloud computing. Here in the UK, we have concentrations of data centre businesses in three main locations; the Docklands, Slough and Central London. Some of these data centres serve general enterprise markets, while others have built niche communities, just in the same way Harley Street in London has become world-famous for medicine, Savile Row for tailors and the West End for theatres. One bright mind attracts two, two bright minds attract three and the rest, as they say, is history.

In a way, Interxion has become the ‘Harley Street’ for today’s digital economy. Tucked neatly away in the Old Truman Brewery in the heart of East London, just a short walk from Liverpool Street Station in the City, Interxion has been a vibrant mecca for major banks and trading firms for over 20 years. You probably wouldn’t recognise it from the outside, but inside the old brewery’s yellow-bricked exterior lies Interxion’s data centre campus. In the past, the building brewed beer in huge vats for export. Now, servers import and export huge volumes of data and, where the beer pipes used to be, there is a new type of plumbing; metres upon metres of fiber optic cabling carrying petabytes of data. As the result, Interxion forms the beating heart of London’s critical infrastructure. The obvious question is ‘Why so?’ And how is this encouraging businesses to rub shoulders with one another in our campus, for mutual benefit?


The Halo Effect

Given the competitiveness of global businesses, only the best is good enough – the most robust, secure infrastructure and access to the best connectivity. And naturally the best attracts the best.

Interxion London’s financial services hub, for example, is one of the most established data centre communities in Europe. Over 200 FS companies take advantage of our campus for proximity, performance, reliability and access to a large and diverse customer base.

Thanks to our established IT community, which is underpinned by 100 connectivity providers, Interxion is now witnessing a ‘Halo Effect’; defined by a bright and innovative belt of like-minded companies following the core financial service customers and locating at Interxion to de-risk the connectivity demands of their business. But what is it about our campus and the community within it that’s so alluring?

What makes the Interxion Central London community so attractive?

In the digital economy, the pace of transactions is fast and getting faster. Deals are won or lost in a lot less time than it takes for you to blink. For those wondering, the duration of a blink is on average 100–400 milliseconds, according to the Harvard Database of Useful Biological Numbers. And so companies and their IT departments, as diverse as they may be in their businesses, face similar challenges when it comes to operating seamlessly and quickly. True, many applications are specialist and bespoke in nature. But there are common characteristics of the infrastructure required to run these specialist applications efficiently. These are:


  • Cost reduction and enhanced reliability – By using direct tail circuits from city buildings into the data centre.
  • Ease of access – In today’s virtual world, companies need their data close at hand. Therefore, having key facilities within walking distance is extremely attractive. Being 0.5 miles from the City, means Interxion is right on your door step.
  • Transforming legacy ICT – By moving away from expensive, high-maintenance server rooms to a consolidated centralised, optimized data centre environment. At Interxion you can scale as you need to with our private and scared space data halls.
  • Latency-sensitive connectivity – Applications need to deliver results in the fastest possible time (we’re talking milliseconds!) to businesses or consumers.  With over 90 carriers on site, the Interxion London data centre campus gives you the ability to find the lowest latency solutions provider with ease.
  • Security and complianceMost companies need to know that their data is processed in highly secure and compliant locations, run by a company holding all the necessary ISO certifications and conscious of their carbon footprint, security, quality and business continuity. Interxion London holds all key ISO certifications so you can have piece of mind you are working with the right provider.
  • De-risking the Future – Moving your infrastructure opens up opportunities to adapt as business requirements change. In the current climate, it’s important to future-proof; de-risking the future is perhaps more realistic, by keeping options open for agility and flexibility. By connecting to our ever growing campus, Interxion provides you with future proof infrastructure requirements to cloud, network and financial service exchanges, so your business is always ready to meet new demands.


Interxion continues to build an even richer connected community

Interxion London is a state-of-the-art data centre campus, providing the environment for innovation and digital transformation. In recent years, we have seen the rise of a ‘Connected Community’ in London. Knowing the calibre of player we have housed in our colocated data centres, we are approached by many enterprises who simply want to join the club. If they are a connectivity provider such as a telco, mobile operator or Internet Service Provider, they want to connect to their customers. Other institutions want to take advantage of Interxion’s infrastructure to explore other opportunities – from artificial intelligence to public cloud connectivity, from blockchain to DDoS mitigation, from new HR systems to invoicing. They want to connect to their own local resources and connect those resources to other parts of the world.

What results is a rich blend of companies – suppliers, partners and customers – operating side-by-side, mutually benefitting from services, security, connectivity and the information each offers. The connection is achieved by simply running optical fiber between servers to interconnect the players. This minimises overall networking costs, minimises time to get going, reduces latency and, as a result, improves performance. This a testament to the collaborative nature of a data centre which has connectivity at its heart.

If you’re not already sold on the vibrant, rich community of businesses we’re supporting and nurturing in our London campus, why not get in touch so we can tell you more?