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There has been an increase in the number of US organizations seeking entry into Europe over the last few years, especially in the services and technology sectors. Some are driven by the requirement to host services or data assets in the region for regulatory purposes; others are attracted to the growth potential that comes with an increasingly international business environment and growing European economy. There are also those organizations that are aiming to serve the movement of European companies to cloud and the gradual uptake of other transformational technologies. Entering Europe and expanding across the region has never been an easy task, however, and modern-day political and regulatory scenarios only make things more complex.
For the purpose of this study, 451 Research surveyed 250 US-based IT decision-makers who were actively seeking to enter or expand their company’s presence in the European market. They asked respondents their thoughts about removing risk by working with local partners and found that many will not be embarking on their European journey alone. The good news is that Western Europe, in particular, has a mature array of service providers, multi-tenant datacenter (MTDC) operators and network infrastructure providers that can meet local, regional and global requirements. For US organizations, however, the first challenge when entering Europe can be to identify who these providers are.