Softlayer

The largest privately-owned hosting company in the world, SoftLayer earned a reputation among its US customers for being able to quickly scale new reliable network capabilities. Maintaining that reputation was crucial as the company looked toward further European expansion, which is why SoftLayer chose Interxion to deliver robust, high-performance, low-latency connectivity in its target markets.

Categories

21st April 2016

The Challenge

  • To scale across Europe easily, reliably and rapidly while avoiding additional capital expenditures
  • To find a data centre partner with proximity, redundancy and low-latency in Eastern Europe
  • To deliver high standards of service, consistent with the company’s established U.S. reputation

Solution

Interxion’s Frankfurt data centre provided a perfectly placed hub for low-latency connectivity, scalable power and space and proximity to Eastern Europe

Benefits

speed

Performance

The robust, high-performance, low-latency platform with access to more than 190 directed connected service providers and DE-CIX.

growth

Scalability

A faster, more economical route to expansion enabled shorter time-to-revenue on new business engagements, which exceeded expectations during the first three months of operation.

coverage

Connectivity

Access to Frankfurt’s vibrant financial, content and cloud communities, providing trading opportunities many complementary companies with potentially mutual business interests.

Strong connectivity underpins SoftLayer’s business model. The company sells hosting to resellers and integrators, who in turn expect robust connectivity to deliver mission-critical applications and services to their own customers. To provide that level of service, SoftLayer works with data centre partners with existing hubs in target markets, minimizing capital expenditure and speeding time-to-market.

This model worked to great success in the United States and then in SoftLayer’s initial expansion to Western Europe, where London and Amsterdam data centres powered its business.

When the time came to move further into Eastern Europe, SoftLayer faced a latency “void,” lacking a partner that could support its business model. Technical delays or protracted set-up times could hamper its sales effort. So, the search began for a partner that could provide support in multiple areas, from strong connectivity to market expertise. 

Strong connectivity underpins SoftLayer’s business model. The company sells hosting to resellers and integrators, who in turn expect robust connectivity to deliver mission-critical applications and services to their own customers. To provide that level of service, SoftLayer works with data centre partners with existing hubs in target markets, minimizing capital expenditure and speeding time-to-market.

This model worked to great success in the United States and then in SoftLayer’s initial expansion to Western Europe, where London and Amsterdam data centres powered its business.

When the time came to move further into Eastern Europe, SoftLayer faced a latency “void,” lacking a partner that could support its business model. Technical delays or protracted set-up times could hamper its sales effort. So, the search began for a partner that could provide support in multiple areas, from strong connectivity to market expertise. 

The experience with Interxion has been above expectations and really lets us focus on our customers. They’ll have opportunities to develop business with us in the future.

Sean Charnock

SVP Business Development and Alliances and co-founder at SoftLayer

About Softlayer

Founded in 2005, SoftLayer is the largest privately owned hosting company in the world. The company provides global, on demand, data centre and hosting services from world-class data centres in Amsterdam, Dallas, Houston, San Jose, Seattle, Singapore, and Washington D.C. It offers enterprises access, control, security, and scalability. SoftLayer is headquartered in Dallas, Texas www.softlayer.com