At Interxion, we wanted to get a real understanding of the current state of play in how businesses were tackling big data. In our Europe-wide report, Big Data – Beyond the Hype, we explore some of the following themes:
The appetite and capability of business to capitalise on big data
- The ability of IT departments to take the necessary long-term view to make big data a success
- Restrictions on IT’s capacity to deliver
- The robustness of the business case and expected commercial benefits
The study has unearthed some interesting findings – for instance:
- A third (33%) of IT decision makers struggle to take a proactive and long-term strategic view due to the pressures of dealing with short term, reactive business requirements (cited by 80%)
- Big data is a strategic proposition – companies where the IT strategy is aligned with the business plan are much more likely to have explored the possibilities of big data
- Just a quarter of businesses had explored and made a successful business case for big data
- Customer management systems (41%), e-commerce (35%) and financial transactions (34%) are the applications driving big data needs
- Although only 7% of respondents see big data as a priority currently, 62% believe it will become a priority within the next three years