Digital Advertising, the role of cloud and connectivity in ad trading and delivery

How are cloud services being used by companies in the digital advertising sector, and what role should cloud play in the infrastructure?

The digital advertising marketplace is thriving, providing many companies with annual double- and treble-digit growth However, the value chain is complex with many interdependent  players, making robust connectivity a pre-requisite for success. 

In this paper we will look at:

  • The complex, Dynamic and global digital advertising marketplace
  • The challenges Ad Tech companies face
  • Strategies to address the challenges
  • The role of the Cloud
  • Any future developments 

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