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As European businesses continue to adopt more cloud-based infrastructure, often in the form of hybrid IT, the role of the service provider evolves away from the more traditional components of compute, storage and networking services.
With increasing customer interest in new areas, and a growing pool of new competitors, service providers now need to evolve, expand and differentiate their value propositions to fully explore the opportunities that new IT trends make available.
In this whitepaper, Liam Eagle from 451 Research explores how technology such as hardware virtualisation and the rise of everything-as-a-service has changed customer perception of what to expect from their provider, and how IT service providers can use this position to gain competitive advantage.
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